SEO (Search engine optimization) is the essential thing to get traffic from search engines and it usually divides into two parts, which is known as Off-page and On-page.
Off-page SEO refers to all the things That we do off for our site or blog, such as social media sharing, link building, social bookmarking, etc.
On-page SEO is a practice that is used to optimize web pages to get high rankings and traffic. It refers to all the things which we do internally our site content and HTML source.
In this post, we will specially discuss the on-page SEO in 2021. In this part of SEO, we work on the target keyword to optimize for search engines and we want that keyword to get high rank in SERPs and we apply some of the techniques like optimization of the title, your meta description, placement of the keywords, writing unique quality content, etc. These are the most important techniques to get massive traffic from search engines which are necessary for the establishment of a successful blog or website.
Top 7 on-page SEO techniques in 2021
I have provided some essential on-page techniques for bloggers to use in 2021, which is more important to increase your blog or website visibility in search engines such as Google, Yahoo, Bing, etc. So below are all the important steps you need to take in order to get higher ranking in search engines.
Optimize Your Post Titles
Titles are a very important factor of Search Engine Optimization for your blog and it is the first thing that search engines will pull into their search results. So, It is important to make your post titles meaningful and interesting and use your main keyword in the title. A perfect title not only attracts the visitors but search engines also so you need to be careful in creating a title for your post.
Your post URL structure is also an essential factor in on-page SEO. You also need to make your post URLs search engine friendly. Use your target keywords in the post URL instead of using the symbols, brackets, comma, and other special characters. If you want to separate words, use only dashes and try to make a perfect URL. For example, you are writing an article about ” Health Benefits of Apple” your article URL’s structure should be as below.
USE This: www.YourDomain.com/heath-benefits-of-apple/
Instead of using this: www.YourDomain.com/?page_id=45/
Optimize Your Images
Using Images in your Blog can make your blog look beautiful but it is not only used for making a blog look pretty as it can also help you in increasing website traffic. Now it depends upon you, how you fully optimize your images properly. Below we have mentioned some tips to make your images search engine friendly.
Name and Title, Try to use your main keyword in the image name and separate the words by dashes.
For example, you are writing a post about “health benefits of apple” your image title should have such as “health-benefits-apple” instead of using the default image name.
Use ALT Tag, this tag tells about your images to search engines, so you should use ALT tags with your post images.
Compress Your Images, don’t use large file images in your posts because it increases the site loading time which is harmful to the blog SEO. Use only compressed and smaller file size images in your blog which will make your blog load faster. You can easily compress your images with OptimiZilla or Toolur which we personally use for this blog.
Use of Heading Tags.
Correctly use of heading tags is a truly important factor of SEO. While writing an article for your blog try to divide it into parts and make the use of headings to properly organize your content by the usage of h1, h2, and h3. An H1 tag is used only for the post title and The H2 tag is used for the Title inside the post, The H3 tag is used if needed to organize the content of H2 in the post body but don’t use these so many time in a post as it looks like a negative SEO practice.
A short description of your post which usually appears in the search engine results below your post title is known as Meta Description. It helps the visitors to get a quick idea about your post and know what your web page is about. You should create a perfect Meta Description for your posts and try to use the focus keywords in it and the length of it should be up to 150 characters. A pretty Meta description can increase the CTR and can gain more traffic from search engines.
Using your targeted keywords in the post is very important but you also need to stay safe from keyword stuffing as using your keyword again and again will damage your SEO because Google is very strict to keyword stuffing and they usually penalize the keyword stuffing sites. So, keep your target keyword only up to 2-3% in your content.
Including the internal links in your content is another recommended factor in on-page SEO. Google not only has an eye on your external links but it gives a lot of importance to your site’s internal links and this will improve your search engine rankings. On the other hand, internal links will help your visitors to spend more time on your blog.
As the result, your blog page views will increase and it will automatically reduce the bounce rate. So, you should link internally to your related posts from your blog where ever it is needed.
As you have learned all the above-mentioned steps which are some essential factors to improve your on-page SEO. After you implement these things on your site, you will see a big change in the flow of your traffic as you will start receiving high traffic from search engines. If we helped you and you liked our post then don’t forget to share this post in a way to say thank you.